Cover of It's Not About Luck, It's About Competence: black background, title in white capitals, the word Competence in acid yellow.
Book

It's Not About Luck, It's About Competence

A book by Andy Garcia · business and self-improvement · written in English

Stop waiting for luck.

23,000 words20 true stories20-day challengeEnglish

The book is live on Amazon. All three formats appear on the same page as they clear review.

What's inside

Twenty stories, twenty lessons, zero luck.

You have been told the people who made it got lucky, got connected, or got there first. That story is comforting, and it is wrong. It is also the reason most people never start.

The book takes twenty real fortunes apart, from McDonald's to a pair of twenty-something arms dealers. How a landlord trick, not a hamburger, built McDonald's. How two kids out-bid Lockheed for a 300 million dollar Pentagon contract, and what got them caught. How a hot sauce with a zero dollar ad budget took roughly a tenth of its market. And why the Segway, the ruined lottery winners and Theranos matter as much as the wins.

Every chapter ends with the one move that mattered and what to run this week on the thing you are actually building. It closes with a 20-day challenge that turns reading into reps.

Get the book

Three formats, one link.

Prices in US dollars, as listed on Amazon. About two hours to read.

Ebook

$4.99

Kindle · in Kindle Unlimited

Paperback

$9.99

80 pages · 6 x 9 in

Hardcover

$21.99

80 pages · 6 x 9 in

The book is live on Amazon. All three formats appear on the same page as they clear review.

The 20-day challenge

You can keep reading about it. Or you can run it.

The book ends with twenty reps, one a day, each pulled from a chapter. The tracker fits on one page: the day's move and a box to check. Free, no signup, for readers and everyone else.

PDF · 1 page · US Letter · English
Behind the book

How it was made

Research run in waves of agents, every story delivered with its sources and the line between what is documented and what is self-reported. Written with AI in the loop and directed start to finish by me: the thesis, the choice of stories, the voice, every lesson, every cut. One humanization pass, one independent fact-checking pass, then typesetting, covers and submission of all three formats. New method, same bar.